ESD MAGAZINE
By: LAURA SOLLA

And the color that will mark this 2023 is…

Yellow and gray in 2021, 'Valentino' pink in 2022... year after year something as simple (and as complex) as choosing a color sets the course for fashion for the next 12 months. This year the chosen one is a passionate, live Pantone, and with many hidden connotations. Do you want to know everything about the tone that will reign in our closets this year? Keep reading, at Esdemarca we will tell you how -and why- it will hook you.

©Fibre2Fashion

We come from a year in which, as we announced a while ago, Pierpaolo Piccioli's 'Valentino pink' took over catwalks, shop windows, stores, and also our website. 365 days of 'barbiecore' (the trend based on betting everything on pink) in which the streets, for a moment, became the perfect setting for one of the famous doll's films. Today, well into 2023, it is time to say goodbye to him and welcome his successor.

Yes, the Pantone Color Institute has chosen Viva Magenta 18-1750 as the new color of the year. It is a red that is garnet, vibrant and striking, which promises to fill our dressing rooms with joy. But before giving in and leaving pink behind (or at least for now), we must begin by understanding what this color means, and what it will make us feel once we wear it; We already know that colors can influence, and a lot, our state of mind.

©Pantone

So much so that lately, more than once, we have heard the term 'dopamine fashion'. The experts already say it, color has a great psychological charge, and when we bet on certain tones and leave behind the recurring neutrals, our mood changes considerably. This also depends on which tones suit our complexion or the color of our hair, but, personally, I think that in these cases the important thing is to let ourselves be carried away by what we like and feel like wearing, and not in case we are hit more by the cold or warm tones. So, now that we are ready to let ourselves be carried away by the most vivid tones of the color palette, it is time to discover what the famous Viva Magenta that we have already seen on the catwalks will have in store for us.

©Blumarine fw22 via catwalkpictures.com

The tone in question is a mixture between a reddish and a magenta, a color between wine and raspberry that is most flattering. Traditionally it has been associated with spirituality and kindness, with love, and is even said to temper the effects of hate. Just by searching for his name on the internet, we will find hundreds of entries referring to the emotional balance attributed to him, his sophistication and pragmatism, and even his effects on self-esteem and self-improvement. An empowering and optimistic Pantone with which to start the new year that has just begun in the best possible way.

And in case you need a bit of inspiration to adapt it to your looks, at Esdemarca we have selected some clothing and accessory options that Pantone would approve and that you will want to incorporate into your wardrobe now. A touch of joy is always welcome, isn't it?