ESD MAGAZINE
By: Laura Solla
The Galician artist you should know, about the relationship between art and fashion.
©Pictures courtesy of Ozo Supply
"My challenge is to inspire the fight for everyone's dreams and happiness, and I suppose that is done by trying to improve oneself every day."
Today we have a slightly different article, a little more special. We spoke with the artist Pablo Ozores about everything you need to know about art, fashion, inspiration and motivation to continue growing in an increasingly diverse panorama. Hand in hand with 'Rabbit', we discover the Ozo universe while asking ourselves... is fashion an art?
Is fashion... is it art? Being politically correct and at the risk of you judging me, I must say that no, it is not. And not because I say so, but because fashion, clothes, have a function. They dress us, make us feel safe, help us express ourselves as individuals; art, on the other hand, has the sole purpose of creating a cultural work, and that is its sole and exclusive function. On paper the difference is clear, but as a fashion lover I think (or rather, I'm sure) that there is a lot to be said about this topic. So yes, today we will dedicate our weekly article to diving into art, as infinite as artists exist and existed.
So, well, leaving the RAE aside and basing ourselves on the emotional aspect, can't a piece of what Mademoiselle Chanel called 'that Italian artist who makes clothes' convey as much (or even more) than a work of art? of a renowned painter or sculptor? Wasn't Schiaparelli's surrealism art? Weren't Balenciaga's architectural coats, with their mechanisms, interlinings and hidden weights? Nor the extravagance of Mugler, or the metallurgical pieces of Paco Rabanne? My God, weren't even the Yves Saint Laurent dresses a tribute to the geometric precision of Piet Mondrian? If mentally when reading these questions you answered no, give me the opportunity to convince you. If you are as clear as I am that the answer is yes, keep reading; it will interest you.
With a topic like this on the table, it was almost mandatory to ask Pablo Ozores, better known as Ozo, about his opinion on the matter. Ozo is an artist from O Grove, Pontevedra, with many passions and even more concerns, a more than promising future and much to say on the national scene. “My career began as a curious child, who was always looking for things to learn about, who spent the day painting behind the bar at his grandparents' restaurant and who didn't need much more than a pencil and paper. As I grow up, these concerns lead me to the business world, although without leaving aside the artistic theme. I was always one of getting fully involved in what I do... So I got "full" into entrepreneurship and, once 2020 arrived, looking for a way to integrate my passions, art and fashion, into what I was learning about companies”, he tells us with full predisposition from Galicia.
Since he was a child, yes, but it was really the most complicated situation in recent times worldwide that encouraged him to take the plunge and decide to try his luck in a world as difficult as art. “The time at home during the pandemic led me to start sharing my way of seeing things through paintings… I saw that people connected and I decided to professionalize it. It's like: "I feel like I can contribute something to this, people like it, let's try it," he says excitedly. An illusion that is transmitted in his way of speaking about his way of understanding his art. “Human concerns have always caught my attention, both the vital ones and the most banal ones, so to speak. He also felt that he could invite people to do things through what he painted, telling how I see the world and also what I like. I always say that my work is a self-document about my ambitions”.
And about his style? Because what is said common, common... It is not. “I suppose that the style thing is something that is being polished. I create my character, 'Rabbit', who appears in most of the paintings as the protagonist of what is happening, and who gives a narrative to what I do in a certain way. And from there it was flowing, nourishing myself with what I see, what I like, and being comfortable with what I'm doing”.
And if we ask about the relationship between his art and fashion, Ozo has a clear answer. “I dare to say that the future is going there, towards broadening the artistic experience and towards the democratization of the artistic product in a certain way, in the sense that a garment can be consumed by many more people than a painting, which is something more exclusive , and by this means the work reaches more people. I guess that's why I never close the door to integrate what I do in textiles. I like fashion and I like the synergies that are created with it. I think they are totally related worlds and, in my case, I have had contact with fashion both working purely in design in Berlin with a local designer, as well as stamping my drawings on garments, or painting directly on them with spray or paints”.
Among those garments that he mentions is a collection of bags inspired by different fashion capitals from around the globe (passport included). This limited-edition collection sold out sooner rather than later, and it's not surprising when he's inspired by some of the most successful designers on the scene today. “I have always closely followed Pharrell's work, which is now so popular due to his signing by Louis Vuitton; from Virgil Abloh, Kanye, and even Daniel Arsham. They have played different styles in the artistic world and have shown that everything is linked. And I want to continue along that line… So yes, I plan to launch new collections of both garments and accessories”, he says to our relief. Although we warn: they run out quickly, we must pay close attention to their social networks if we want to get hold of one of their pieces.
And we couldn't say goodbye without asking the usual question. Perhaps the most difficult to answer: what is your next step? “Keep learning and trying to broaden the consumer experience. My challenge is to inspire everyone to fight for their dreams and happiness, and I suppose that is done by trying to improve oneself every day. I also try to be aware of technological advances and include them as much as possible in what I do; I understand that times evolve and it is about moving forward with them. We see in fashion how NFC tags (not NFT) are beginning to appear on garments, and I am including them in the boxes themselves with information about their authenticity. The same with the rise of virtual worlds in which art and fashion are beginning to merge with the user experience. But hey, this is another topic. My next step is to continue transmitting, be it on textiles, canvas or whatever is presented. Who knows if from Galicia, or from any other part of the world”, Ozo ends by saying. Undoubtedly, a declaration of intent of what is to come for this artist who plans to achieve everything he wants (and it is not little).
And now, what do you think, is fashion an art?
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