ESD MAGAZINE
By: Antía López

Pepe Jeans, the pioneering denim brand taking the world by storm.

Portobello neighborhood in London, 1973, the fashion industry is revolutionized by the appearance of some brothers, known by their surname Shah, who decide to reflect their creativity and Nigerian culture through jeans. Today, this brand, which we unhesitatingly call one of our favorites, has diversified, offering trends and fashion (our raison d'être), wherever it goes. And referring to these terms, since we don't miss a beat, let's talk about the new trends that Pepe Jeans has prepared for us.

Although the summer season may be a bit more delayed than usual in some areas, the time has come to make the long-awaited wardrobe change (and yes, we say long-awaited because it's time to show off our most summery looks), and what better way to complete it with the trends that will dominate this season. Pepe Jeans is clear about it, and so are we at ESD Magazine: lots of color, lots of prints, and the eternal summer trend.

Vitamin colors.

If we think of a color that perfectly defines summer, I bet the first thing that comes to mind is any color that conveys vitality and energy, something like orange or yellow. Indeed, this season is an absolute hit. If you're not one of the most daring, but you want to step out of your comfort zone a bit, we suggest adding small doses of color using your favorite accessories.

Prints: More is more.

Summer is that time when anything is possible, an invitation to leave behind the conventional and dive into a sea of creativity and boldness. Prints, with their vibrant energy and exuberance, are the true protagonists of this season. They inspire us to be brave, to play with colors and shapes, and to express our personality without reservations. At Pepe Jeans, each printed garment is a work of art that celebrates individuality and the free spirit. This summer, fill your suitcase with adventures and let the prints tell your story, one full of joy, passion, and originality.

Pepe Jeans

If I have to choose... let it be a white dress.

For women, if there's something that never goes out of style and is always a safe bet, you know perfectly well what we're talking about: white dresses. The truth is that any self-respecting fashion victim has one (or several) in her wardrobe. With them, the possibilities are endless, they adapt to everything and we love that. Short, long, they are our best allies.

Denim

A classic of the brand and a classic in our lives, if there is something that has come back to stay as a trend it is the famous denim on denim. Women have an ace up their sleeve, and of course, for men, it won't be different. A total denim look in all its essence that promises to steal the hearts of all fashion enthusiasts.

Pepe Jeans

Pepe Jeans invites us to embrace summer with vitality and style. From vibrant colors and bold prints to the classic and indispensable white dress and the eternal denim, this brand continues to be a benchmark in the fashion world. At ESD Magazine, we encourage you to incorporate these trends and celebrate fashion with the same passion and creativity that the Shah brothers started over four decades ago.

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