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The Beginnings of Ralph Lauren
Ralph Rueben Lifshitz, born in the Bronx in 1939, grew up in a Jewish immigrant family without great luxuries but with strong aspirations, striving for the American dream. He was fascinated by fashion from an early age and, adopting the surname Lauren in his teenage years, began his journey into the world of design. While he never received formal training, it was never necessary—his eye for fashion and talent were undeniable.

His career took off in the 1960s. He worked as an assistant at Brooks Brothers on Madison Avenue and, in 1967, founded the Polo brand, selling his designs in his own tie boutique. From the very beginning, he knew how to sell a sophisticated and aspirational lifestyle. Polo Ralph Lauren was born with the promise of redefining men's style at a time when bold and oversized fashion was not yet in vogue.

A Signature of Sporty Elegance
One of the releases that, unknowingly, would become a milestone for Polo Ralph Lauren was the introduction of its iconic polo shirt in 1972, featuring the famous horse-riding logo—undoubtedly recognizable to everyone and a must-have for many wardrobes. It became a symbol of status and refined taste.

Over time, the brand expanded its catalog, offering women's and children's collections, accessories, and ultimately solidifying itself as a leader in casual luxury across all categories. It is remarkable that, at a time when American fashion was torn between hippie and disco influences, Ralph Lauren opted for the classic—and it’s safe to say he got it right.

The brand’s success soon reached Hollywood. Iconic films like The Great Gatsby (1974) dressed their protagonists in Ralph Lauren pieces, further cementing its reputation for timeless luxury. The brand’s essence lies in its ability to capture and transform the sought-after American classic aesthetic into a lifestyle through its clothing. Generations of influential figures have worn its designs while maintaining the brand’s unwavering identity..

The Evolution of a Giant
Fashion demands constant reinvention, and Ralph Lauren has mastered the art of evolving while staying true to its essence. From lavish fashion shows in the world’s most important fashion capitals—New York, Paris, Milan—to collaborations with emerging designers, the brand has transformed without sacrificing its DNA.

And, of course, sustainability has not been overlooked. The brand has embraced eco-friendly initiatives, including the use of organic cotton, proving that responsible luxury is more than just a trend..

Beyond Style: A Lifestyle
What sets Polo Ralph Lauren apart from other brands is that it doesn’t just sell clothing—it sells an aspiration, a dream, and a legacy. Its famous advertising campaigns transport us to idyllic settings: polo matches in Palm Beach, yachts sailing the Mediterranean… who wouldn’t want to be there?

In recent years, the brand has embraced digitalization and personalization. Through the Create Your Own initiative, customers can design their own garments with personalized logos and exclusive colors. Ralph Lauren has also ventured into the metaverse, bringing its legacy to new generations of digital consumers and proving, once again, its ability to adapt.

The Legacy of Polo Ralph Lauren
Today, Ralph Lauren remains one of the most influential figures in the fashion industry. With over 80 years of history, his vision knows no bounds, and his empire continues to grow with new ideas and concepts. His name is not just synonymous with design but with a style that never goes out of fashion.

The symbol of American elegance, still riding stronger than ever into the future, has a name: Polo Ralph Lauren.